In our years of training salespeople, inspiring entrepreneurs, and transforming sales forces, the number one problem we run into is that they think selling is something you're born with.
That couldn't be further from the truth. It's not natural, inborn charisma (although that helps a little), it's understanding the core concerns of your market, practice, and a SYSTEM that works.
So they mash together a dozen books they've read about sales, struggle to piece a little routine together, and then struggle to repeat their success. Their sales depend on the client's mood and personal chemistry.
This just isn't good enough. Anyone who tells you that sales is an art is conning you. It's a science, it's constantly advancing, and if you aren't working to improve every aspect of the process, you're falling behind.
So if you're a sales person who wants to increase your paycheck, then this is EXACTLY what you're looking for.